Created by Clinicians, for Clinicians.
I led the creative direction for a brand leadership campaign to mark Healthxchange’s 25-year milestone. The project established a premium, clinical visual language and a unifying brand narrative that positioned Healthxchange as a long-term partner to aesthetic practitioners. The campaign rolled out across digital, social, print, CRM and event activation. I designed it to extend beyond the anniversary year as a scalable foundation for future brand awareness.
Your trusted partner for
aesthetic excellence.
Beyond the campaign itself, the creative direction established a cohesive brand identity that has now been rolled out across the entire business. This consistency has strengthened brand recognition within the aesthetics space and reinforced Healthxchange’s reputation as the leading authority within the UK aesthetics market.
Events Activation
As well as the main digital campaign I used our new brand direction for inform our remaining 2025 events, the biggest of these being the CCR conference in London. The stand was redesigned with a immersive video first focus - creating an open space for customers to explore the ranges supplied. The success of this was proven by winning Best Visitor Experience for our stand and gaining more sales lead than any Healthxchange event to date.
Stand built in collaboration with Damn Good LTD.
