Skinstation entered its new era with a clear challenge: How do we translate the confidence, clarity, and credibility of an in-clinic consultation into a modern digital experience?

The creative direction centres on the idea of clinically led, expertly curated. With skincare customers increasingly overwhelmed by choice and visual clutter, this visual direction intentionally introduces a more focused and considered approach. Letting the products speak for themselves whilst incorporating some clinical props to reinforce our expertise.

Deliverables included: Full brand identity, logo design, typography, colour palette, art direction and campaign photography, web site redesign and platform migration, expert category framework and launch creative across all digital channels.